I got my first job at my father’s grocery store when I was 10. The pay wasn’t that good, there wasn’t any ha! I got to keep a roof over my head (or so I was told). It was a good local grocery store. My dad knew almost all the customers by name and many … Continue reading Machine Intermediation →

Photo by Chris Liverani on Unsplash (version française plus bas) There’s something that's been gnawing at me and I just need to get off my chest. The Quebec healthcare system needs a reboot. As a Quebec citizen, I’m extremely lucky and proud to have access to free healthcare. I’ve seen loved ones have been saved … Continue reading How to improve the Quebec healthcare system →

This is part 5 of a series on strategy fundamentals and how the concept will evolve. Here are the previous posts in case you missed it.  Part 1 | Starting Strategy  Part 2 | Designing Sustainability  Part 3 | Competition and Ecosystems Part 4 | Playing to win In this conclusion, we will cover the importance … Continue reading Starting Strategy | Execution and the future of strategy →

Photo by Nathalia Segato on Unsplash This is part 4 of a series on strategy fundamentals and how the concept will evolve. Here are the previous posts in case you missed it.  Part 1 | Starting Strategy  Part 2 | Designing Sustainability  Part 3 | Competition and Ecosystems So far in this series, we’ve covered … Continue reading Starting Strategy | Playing to Win →

Photo by Markus Spiske on Unsplash This is part 3 of a series on strategy fundamentals and how the concept will evolve. Here are the previous posts in case you missed it.  Part 1 | Starting Strategy  Part 2 | Designing Sustainability  Competitive advantage is one of the most talked about notions in business. Almost … Continue reading Starting Strategy | Competition and Ecosystems →

During the lockdown last year, I sat down to watch FounderFuel demo day where startups pitch their company to the community. It was hosted by the brilliant Katy Yam from Real Ventures. They pulled off a fantastic event despite all the restrictions in place. One startup in particular caught my eye. Guillaume Parent was on … Continue reading Empowering Artists →

Photo by Sofia on Unsplash This is part 2 of a series on strategy fundamentals and how the concept will evolve. Here’s the previous post in case you missed it.  Part 1 | Starting Strategy  Every year, a curious phenomenon occurs. Many managers will lock themselves in a multi-day retreat and come out with a … Continue reading Starting Strategy | Designing Sustainability →

This is part of a short series on strategy, its fundamentals and how the concept has evolved in today’s world  Strategy is one of the most used words in the business world and yet still feels remarkably nascent. There is no single agreed upon definition and every organization applies strategic concepts in a completely freeform … Continue reading Starting Strategy →

Canadian Tire is a Canadian institution. It is the quintessential Canadian retailer. It was my favorite place to go to when I was a kid. One of the things I loved about it was Canadian Tire money. It consisted of coupons which resemble real banknotes and were used to save on your next purchase. You … Continue reading Programmable Loyalty →

Why addressable markets aren’t what they used to be If you work in a startup and are meeting with investors, you are obligated to include a slide on your total addressable market, also lovingly referred to as the TAM. The TAM isn’t just reserved for startups of course. The notion of the size of the … Continue reading New Markets →