On this week’s show, we spoke with Genevieve Guay, CEO @ DentsuX and President, Dentsu Quebec. Genevieve is an experienced Managing Director with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Mobile Advertising, Real-Time Bidding (RTB), Advertising, and Integrated Marketing. Strong business development professional with a BAA focused in Marketing from Université de Montréal – HEC Montréal.
On the show, we spoke about:
- Avoiding bias in media
- Challenge of recruiting talent
- The role of traditional media today
- Three pillars of transforming the agency landscape
Genevieve is a dear friend and of the smartest executives I know. She shared a ton about elevating marketing at the strategic level. I hope that you enjoy the conversation!
Let us know what you think. What types of guests would you like to see on the show? What topics interest you the most? Send me your thoughts at firstname.lastname@example.org